ghd鈥檚 range of stylers have attracted celebrity attention, with celebrity fans including Pixie Lott聽 Blake Lively, Lady Gaga, Danni Minogue, Alesha Dixon, Kimberley Stewart, Audrina Partridge, Melanie Blatt, Nicole Appleton and Leah Wood. Following the launch of the ghd Pink styler in support of Breakthrough Breast Cancer, the waiting list for this product extended to Madonna, Cameron Diaz and Gwyneth Paltrow.
Speaking about the importance of a celebrity following, Martin Penny said: 鈥淐elebrity endorsement was always the plan...my friend the hairdresser went out into the West End of London to try to get the product into the hands of celebrity hairstylists, people who do the hair of the likes of Kylie Minogue and Kate Moss. Stylists are like the gurus of middle England, so if they鈥檙e recommending a product it gives it a lot of kudos
ghd originated with a basic styler which has since evolved to a full range of stylers, limited edition stylers and thermodynamics products. The initial stylers evolved to include the salon styler, for hair that is difficult to manage such as very long or afro hair. The mini styler was launched for shorter hair styles and for men's hair.
